Find the Gifts They’ll Never See Coming
Client: TCF Bank
For many small businesses, the holiday season is often their most profitable. Yet, with scarce marketing and public relations resources in the midst of a pandemic, many Black-owned businesses were struggling to survive. As a community partner with Grandmont Rosedale and Live6, TCF Bank used BLVD, one of its marketing agencies, to create an advertising campaign to remind Detroiters and others of the great finds and foods in these neighborhoods to increase their business during the holiday season.